I wanted to have a distinct aesthetic with my magazine, and I found a video that had a threshold effect with audio, and I decided to approach my magazine in the same style. I looked for the app that adds videos onto your images, as soon as you position the camera on them. Most of my images were from music videos and photoshoots of Kpop idols. I cut their videos into shorter clips of 4 to 10 seconds, and turned them into gifs, then made those gifs threshold then turned that back into a video, and added audio. I then sent those videos to myself, and positioned them on the images using HP Reveal.
The Korean pop industry is sexist especially when it comes to censorship. I found a video on YouTube that inspired me to do this topic, and it was titled “Kpop Banned Dance: MV vs LIVE”. Most of the videos featured on there were those of girl groups, and their dance moves were altered, and changed, as they were banned from being televised on live music networks. Either that, or they were rated 15+ or 19+ as if it was pornographic content. I think it’s especially hypocritical when boy groups do certain dances that would be deemed sexual if done by female Korean idols.
This magazine is a platform for me to kind of diss boy groups, and praise girl groups when that is definitely what is not happening right now. I just chose to do the opposite as that’s how some of Kpop fans act when a guy is sexual, sensual, and shows his abs, whereas, female idols are harassed for being confident, sexy, and showing off their bodies. Girl groups are not even severely sexual when you compare them to male idols, they’re about equal, yet get completely different treatments. Why is that? What female idols does not even compare to what Western female artists do.
I feel like the final poser took a lot of time, but less thinking was required, because I had to take my file from illustrator to indesign. I had to follow what Law recommended if I wanted the best results. I made the body copy the size that was recommended, and made it shorter in character length. I listened to Law’s advice and moved the logo somewhere where it aligns with the L. I split up the sentence into three different parts, and added a box that was of the same color and tone as some of the elements on the poster.
I honestly did not like the box or the color of it but I had to listen to what was suggested, and I grew to like it after seeing it on paper. I didn’t like the color, because I felt like it only goes well with the first part of the sentence as that one is placed in a light area, and not the rest. I looked up a way to control the opacity, and I made it opaque, so I like it a lot better.
I am still not happy with the placement of the logo. It feels like it’s floating, but then again it’s connected to the L, so I guess it really isn’t that bad. I probably would have moved it up a bit so that it’s closer to the edge. I used gridding and tried to align things to make it look well thought out, intentional and organised.
I learned a lot from this project. My skills have definitely improved; both digital and physical. My craft for sure improved. I was afraid of cutting my own posters for almost everything, and always got someone to do it for me if there was someone, but I did this on my own. I learned about giving things importance by scaling down certain elements and scaling others up. I had an epiphany the last class, because Law said that we are trying to use levels 1 and 2 to get to level 3, which is the body copy. I was like shook for a second, because that is so true. I just never really thought about this project that way. The purpose of level 1 is to stop someone from a distant, and level 2 is for someone passing by and 3 is what you want them to see.
Now gotta go my boo is calling 😛
We had to take the notes we got from the feedback we got from the sketches, and apply them on our A2 tiled posters. I made it A1 by accident, so I guess I was a little ahead. Law did not like the white type on a sandy background, so I had to box that shit or make it darker. The body copy was a little too long. The placement of the logo and the tilt don’t work. I had to fix all of that.
We had to tile A1 by next class and make changes. We were divided into groups where we had to go write things that could be fixed and improved upon in other peoples’ posters excluding our own group’s. We wrote a lot of feedback. It was easy to point out the flaws in other people’s works. But hard on our own works.
A lot of the things that were written on my poster were reiterated by Law and Mahmoud. They said that the sentence was too distracting. They looked at the sentence before the word, and that needed to change. The two different colors did not work well. I have to use a box color that’s close to the background, they said. The one word that’s all alone feels like it’s not part of the sentence. They also told me to divide it into three to four different parts, and use more of the lower left area.
I forgot certain parts that I needed to change, so my body copy was divided, but the paragraphs were still a little too long, and having indentations before each paragraph was unnecessary when they’re already separated. Law did not like the logo, neither did Mahmod. I liked it at first, but they made me not like it. They were right about the logo being so sharp, right next to a blurry object, so I had to move that shit around, and put it somewhere else. The sharpness next to the blurry plane makes the blurriness seem unintentional.
This week we started working on our installation. Steffi, Ghazal and Kainat came on Saturday to paint the pedestals on the wall. By the time I arrived, they were done. I was late because family’s a bitch, and because I needed to buy things for my product. I mixed the four fragrances in a jar, and then started working on the engraved logo that’s going to go on the perfume. There was an ugly ass jewel that I hadn’t decided what to do with yet, so I just colored that in with nail polish.
Sunday, I poured the food coloring into the perfume bottle to make the liquid look red, which was meant to be used just for the ad, as I can’t mix it with the fragrance I made because it would stain. I asked Mahmoud how to use the vinyl cutter, and that’s when I placed my type on the bottle. I was ready to film by then, but got filming delayed. Same thing happened on Monday, so I just worked on my package, and Law wanted to see something, but I didn’t have anything, but it’s not like I got the help I needed.
Tuesday, I started filming (thank god). I started at noon, paused and wrapped up at night. Wednesday, Law saw the video I put together for my perfume’s ad. The videos were obviously not what I wanted for ROUGE (the perfume; red in French). They just weren’t as artistic as I wanted mine to look, so I’m glad Law didn’t like it. He said it was creepy, and didn’t know what was going on until I showed the perfume towards end. He also said that it looked too much like QF, so I had to choose another location to shoot my ad in. I then decided to go with my plan B whatever the fuck that was. I was interested in making it a silent movie style ad, and Law approved.
Thursday night, I filmed my cousin acting out how I told him to, and he did a really great job. He just whined a lot lol. Ghazal loved his acting, and wanted to eat him up, and his cuteness. I started editing the video on Friday, and Saturday I worked on my perfume box. The perfume box consisted of screenshots from the movie on every side of the box, with the inside being red, and ROUGE on the front with a red balloon as a nod to the film. I poured the fragrance into the bottle after pouring out the red colored fluid.
I made several prototypes of the perfume box, because I wanted it to look presentable and pretentious, like those French-wannabe perfume ads you see on TV from time to time. I wrote a description out and had Steffi print it out on paper, because vinyl did not work properly. I then decided to measure the small circle on the perfume bottle and print it out using vinyl, and I did that, and it looked much better than the nail polish.
Ghazal and Kainat were setting up as they had finished their videos and products already, while I was working on putting the perfume box together using thick paper, and then started on working on video editing and compiling all the videos together. Steffi was working on her video still as she had just filmed it prior to that evening. We set everything up, and left.